We implement agile Marketing Campaigns that evolve every day so you always have an edge on the competition.

 

Month-to-Month Actions:

 

  • Proactive optimization to keep your campaigns converting well and locate areas for additional growth

  • Configuration and access to a Google Analytics online dashboard displaying key performance data.

  • Regular reporting to uncover trends and report on improvements

  • Dedicated phone & email support.

  • Rare opportunities to test cutting edge features and betas

  • Research & Historical Evaluation: Ongoing examination of past performance and competitive landscape.

  • Strategy Development: Determine product mix, account structure, and key areas to test

  • Implementation: Ongoing build of new campaigns and based on insights from new data.

  • Endless Optimization: Continuously refine Quality Score components, Keyword/Ad relevance, Keyword Coverage, Landing Pages/Conversion Funnel, Ad Formats, Ad Extensions, Device-Specific optimizations, bidding strategy, and Display Network opportunities.

 

Eliminate advertising waste and ensure lead quality with enterprise level call source tracking & recording.

Features and Benefits Include:

 

  • Call Tracking Everywhere: Measure phone call conversions from your search, digital, and offline marketing campaigns – including PPC keywords.

  • Record Phone Calls: Call recording makes it easy to qualify leads, coach your staff, and improve customer service. Easily review and annotate your phone calls.

  • Dynamic Number Insertion: Automatically show your tracking phone number to the right audience. Capture the full visitor journey before and after the call.

  • Setup Numbers Instantly: You can configure a new call tracking number in less than a minute. Our call flow builder helps create custom call routing for your business.Route calls to one or more receiving phone numbers.

  • Agency Call Tracking: Manage multiple companies, locations, or clients from one account.

 

Knowledge is Power

The real power of online marketing comes from your ability use key insights gathered from Analytics data to test new strategies and continuously improve ROI.

Campaign Tracking: 

Properly tracking marketing initiatives is crucial. Whether you have paid search, display, or affiliate marketing campaigns, link tagging of destination URLs will allow for Google Analytics to accurately report on the traffic you get from these sources. Google Adwords integration with Google Analytics will be done for any client who currently is not taking advantage of auto-tagging.

Goal Tracking and Goal Funnels:

Whether it is lead generation, membership signup, user engagement, or an online sale, Goal Set Up is key to improving your ROI. We will work with you to both determine the best implementation of goal tracking to meet your business objectives.

A Goal Funnel describes the steps that a visitor to your site needs to go through in order to complete the goal. A deeper understanding of your goal funnel can quickly identify areas of weakness on your site. Boost your conversion rate with advanced goal funnel visualization.

Ecommerce Tracking:

Do you sell products or services with an online checkout? Ecommerce tracking in Google Analytics provides extremely powerful reporting that will not only let you know how much money you’re making, but will provide you with actionable insights on how to make more.

Advanced Segmentation:

To quote analytics evangelist Avinash Kaushik, “Your website’s really a mix of Visitor Sources, Visitor Behavior, and your Desired Outcomes.” As such, he says that “analyzing data in aggregate is a crime.” Setting up advanced segments that are meaningful for your business takes knowledge and experience with web analytics. In particular, it is often times beneficial to create multiple profiles to assist with visitor segmentation.

Is Google Analytics reporting on visits to your site that you or your employees are making? If so, you’ll probably want to filter that out.

Advanced Custom Reporting:

While the ‘out of the box’ reports that are available in Google Analytics are quite powerful, getting the most insightful data possible often involves the use of custom reports. Custom Reporting allows users to leverage all of the dimensions and metrics that are available in Google Analytics, and put them together in new, interesting, and meaningful. Reports can also be scheduled for regularly delivery via email.