Chapter 1: How To Eliminate the Complexity of Online Marketing in 5 Minutes
HERE'S A LITTLE INDUSTRY INSIDER-ONLY SECRET FOR YOU:
Online Marketing is actually very simple:
At the most basic level, all you are trying to do is generate targeted traffic to your webpage, get those visitors to convert by taking an action, and keep track of everything going on with analytics so you can test and tweak things to improve your results.
The 3 Master-Key Concepts of Online Marketing:
Traffic: how You get people to your site (Google, social media, Email, etc)
Conversions: an action you want someone to take on your site (fill out a form, buy something)
Analytics: how you track what people are doing on your site. (Google analytics)
Everything you will do in Online Marketing fits into one of these three categories!
It's so easy to be confused by all the articles, services, blogs, and "educators" out there that want to sell you marketing when it really is as simple as 1, 2, 3!